"The Personal MBA: Master the Art of Business" is a book written by Josh Kaufman, which is intended to provide a comprehensive overview of the core principles of business without the need for formal education. The book aims to equip readers with practical knowledge and tools needed to succeed in the world of business.

The book covers a wide range of topics related to business, including marketing, sales, finance, strategy, operations, and leadership. It emphasizes the importance of understanding how a business operates as a whole, rather than just focusing on one specific area.

Kaufman introduces the concept of the "Five Parts of Every Business" which includes value creation, marketing, sales, value delivery, and finance. He argues that by understanding how these five parts work together, readers can gain a better understanding of how businesses operate and how they can be successful.

The book is written in a conversational style and includes real-world examples and case studies to help readers apply the concepts to their own lives and businesses. It also includes practical exercises and resources to help readers continue their learning beyond the book.

Overall, "The Personal MBA" is a useful resource for anyone looking to gain a broad understanding of business principles and practices. It is especially helpful for those who do not have a formal business education and are looking for a practical and accessible way to learn about the subject.