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Noise: A Flaw in Human Judgment

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English

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Book Description

Imagine that two doctors in the same city give different diagnoses to identical patients--or that two judges in the same courthouse give markedly different sentences to people who have committed the same crime. Suppose that different interviewers at the same firm make different decisions about indistinguishable job applicants--or that when a company is handling customer complaints, the resolution depends on who happens to answer the phone. Now imagine that the same doctor, the same judge, the same interviewer, or the same customer service agent makes different decisions depending on whether it is morning or afternoon, or Monday rather than Wednesday. These are examples of noise: variability in judgments that should be identical. In Noise, Daniel Kahneman, Olivier Sibony, and Cass R. Sunstein show the detrimental effects of noise in many fields, including medicine, law, economic forecasting, forensic science, bail, child protection, strategy, performance reviews, and personnel selection. Wherever there is judgment, there is noise. Yet, most of the time, individuals and organizations alike are unaware of it. They neglect noise. With a few simple remedies, people can reduce both noise and bias, and so make far better decisions. Packed with original ideas, and offering the same kinds of research-based insights that made Thinking, Fast and Slow and Nudge groundbreaking New York Times bestsellers, Noise explains how and why humans are so susceptible to noise in judgment--and what we can do about it.
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Daniel Kahneman

Daniel Kahneman is an Israeli-American psychologist and behavioral economist, born in 1934 in Tel Aviv, Israel. He is considered one of the founders of behavioral economics, an interdisciplinary field that combines psychology, economics and other areas to understand how people make decisions in complex situations.

Kahneman studied psychology at the Hebrew University of Jerusalem, where he earned his doctorate in 1961. He later moved to the United States to continue his academic career at the University of California, Berkeley, and Princeton University, where he remained until his retirement. in 2007.

Throughout his career, Kahneman has received numerous awards and honors for his contributions to behavioral economics and cognitive psychology. In 2002, he received the Nobel Prize in Economics, along with economist Vernon Smith, for their research on decision-making under uncertainty.

In addition to the Nobel Prize, Kahneman was also awarded the United States National Medal of Science in 2013 and the Gold Medal of the Royal Society of Arts in 2015.

Kahneman's work focuses primarily on investigating the mental processes that affect decision-making, especially in situations of uncertainty or risk. He argues that people often make irrational or biased decisions due to a variety of factors, such as emotions, cognitive biases, and mental heuristics.

One of his best-known studies is the "anchoring effect", which shows how prior information can influence decision-making, even if it is irrational or irrelevant to the decision in question.

Additionally, Kahneman is the author of several critically acclaimed books, including "Fast and Slow: Two Ways of Thinking" and "Judging Under Uncertainty: Heuristics and Biases." These books provide insights into how people think and make decisions and are recommended reading for students, professionals, and anyone interested in psychology and behavioral economics.

In summary, Daniel Kahneman is a leading researcher in the field of behavioral economics and cognitive psychology. His work has influenced the way people think about decision-making and is widely recognized as one of the greatest contributions to these fields.

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