Artful Persuasion: How to Command Attention, Change Minds, and Influence People

Harry Mills is the founder and CEO of The Aha! Advantage, an international consulting and training firm. For the past 27 years, The Aha! Advantage and its legacy firm, the Mills Group has been helping a mix of blue chip clients grow their sales and clinch big deals, which includes GE, IBM, Toyota, Oracle and Ernst & Young.

Since 2002, Harry Mills has been the subject matter expert on persuasion for the Harvard ManageMentor program. He is the author of 14 acclaimed books on sales, motivation, persuasion, business development and negotiating that have been translated into 18 languages. His newest book, Zero Resistance: The Science and Secrets of Supercharging your Sales by Eliminating Buyer Skepticism and Mistrust was released in February 2017.

His book The Rainmaker’s Toolkit, How to Find, Keep and Grow Profitable Clients was selected by CEO Advisor as one of its top ten U.S. Business books in 2004 and described as the “new bible in professional services.”

An accomplished deal maker, Harry has authored three books on negotiation including The Streetsmart Negotiator. How to Outwit, Outmaneuver and Outlast Your Opponents.

Harry is a regular keynote speaker at international conferences and has built his reputation by translating the latest research of social psychologists, behavioral economists and neuroscientists who study persuasion into practical, cutting- edge insights and books.